How do you attract customers to purchase or follow the given CTAs (Calls to Action)? You can do this by sharing engaging long-form and short-form content. However, the content you share with your targeted audience must be well-written and well-formatted. It could be pretty challenging for any brand to attract customers and compel them to give CTAs if the shared content is not well-written and well-formatted.
Modern-day audiences expect quality content from a brand to consider its products as a purchase option and build a trusted connection with it. Quality, well-written, and well-formatted content is valuable for the targeted audience, enjoyable to read, and easier to understand. Simply put, well-written and well-formatted content comes with a natural flow, fluency, and organized wording to keep readers around with a proper focus on the write-up.
The problem, however, with various brands and content marketers is their inability to articulate well-written and well-formatted content that can keep readers engaged. The reason behind this phenomenon is an unawareness of tips that can help a brand ensure properly written and formatted content that is highly engaging for the targeted audience. This article outlines tips and tricks to help content marketers engage customers with well-written and well-formatted content.
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Start with a Hook
Whether you are writing long-form or short-form content, the first thing you need to grab the attention of the targeted audience is a hook. A hook is something that enables you to attract your prospects momentarily. If your content lacks a hook, engaging readers will be quite challenging. Adding a hook at the very beginning of your content is not tricky.
You must start with a catchy question, an interesting fact, or a statement that makes prospects feel like they are missing out on something. For instance, you can start your content with “Have you ever wondered how celebrities look so fashionable?” or “No one will ever tell you the secret behind the fashion secrets of your favorite celebrities.” It could be a fact or figure regarding celebrities and fashion as well.
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Power Your Content Using Storytelling
It is worth mentioning that engaging users with a catchy hook is not enough; you have to keep them around and compel them to read the entire content. It is only possible when your content is equipped with a powerful story they can relate to. You will see them leaving your content midway without paying attention if it is missing.
Consequently, your content will fail to serve its intended purpose. Hence, keep in mind that your audience is looking for a relatable story, and you have to leverage your storytelling skills to keep them around. Doing so will help you make them read your content attentively, indulge themselves in it by relating to the story, and follow the given CTAs to help you generate conversions.
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Ensure Easy Readability with Proper Formatting
Now, come to the tip that will greatly help you ensure well-formatted content. The formatting style while writing content plays a key role in ensuring its overall performance. By overall performance, we mean its effectiveness in generating conversions and its ability to secure higher SERP (Search Engine Ranking Page) rankings. Your content should be easier to read for the targeted audience.
Additionally, it should be easier to crawl, understand, index, and rank on SERPs. You should keep in mind that people or search engines do not appreciate long blocks of text. People often skim through articles featuring lengthy blocks, often missing out on valuable information and CTAs. Hence, break your content into multiple headings, subheadings, and lists. Moreover, keep text blocks as short as possible.
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Stay Away from Generative AI
AI is seen as a groundbreaking innovation as far as automated content creation is concerned. However, it is still not mature enough to be used for the creation of marketing content. The first reason behind it is dated or inaccurate information in its database. Chances of plagiarism are also there. Another reason behind it is its inability to generate empathetic content like the one articulated by human writers.
AI-generated content may not look as engaging as seasoned writers. Hence, brands investing in content marketing should avoid generative AI and stay vigilant about its usage by anyone assigned to write it. An advanced AI content detector can easily detect AI-fabricated content.
Such an AI detector will help you differentiate between human-written and AI-generated content to ensure your audience gets the best content.
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Keep the Content Impeccable
Finally, we move on to our last tip, which is a combination of various recommendations. Writers who are assigned to formulate marketing content should ensure impeccable content that is enjoyable to read and valuable for the targeted audience. It is only possible when you ensure a natural flow in the content. Moreover, you must make your content as clear, comprehensive, and concise as possible.
You also need to ensure the uniqueness and originality of the content by avoiding plagiarism at all costs due to accidental duplication or similar writing styles. An advanced plagiarism checker can help you identify duplication-related issues quickly so that you can rectify them well in time.
The last thing you must ensure is grammatical perfection to make the content easy to understand.
Putting it Together
Ensuring properly written and formatted content could be tricky if you are unaware of valuable tips and tricks. You must keep a few things in mind while writing marketing content to attract targeted consumers effectively. We have discussed all those tips and tricks in detail to help you in this regard. Hopefully, you will have a lot of takeaways from this article. We wish you luck with the process of ensuring well-written and well-formatted content!